Silicon Valley State of Mind, a blog by John Weathington, "The Science of Success"
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    Welcome to a Silicon Valley State of Mind, thoughts tips and advice based on the consulting work of John Weathington, "Silicon Valley's Top Information Strategist."

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Silicon Valley State of Mind

Tips, thoughts, and advice based on the consulting work of John Weathington, "The Science of Success."

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Posted by on in Strategy

The acquisition of Frommer’s by Google is interesting to me. Of course, Google is a paragon of how to exploit information, so any move they make is interesting to me.

There’s plenty of speculation on what Google intends to do with the company, and its famous travel guide. There’s an obvious connection between this and the recent acquisition of Zagat, the restaurant guide, and travel software company ITA. Perhaps they’re making a strong move in the travel industry? They’re perhaps mounting an attack against the likes of Expedia and Orbitz?

Perhaps.

Google is full of surprises, and they always deliver on their promise of innovating in every corner possible.

What I like from an information strategy standpoint is that they’re not trying to bake everything in-house. They’ve certainly built an internal culture that fosters innovation, and information innovation is no exception. However, they also understand there’s more than one way to flip a floppy. When you start considering the best ways to exploit information, acquisition is a very solid strategy, as long as you have the competence for merging/acquiring businesses. Frommer’s is their 116th acquisition, and their stable includes some giants like YouTube, DoubleClick, and Motorola Mobility. By this time, I think they have the formula down.

“Buy versus build” decisions apply to more than just software. If there’s a company out there with valuable, proprietary information that you can exploit, why not make an offer? The worst they can say is no.

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